{"id":48188,"date":"2026-03-14T15:35:10","date_gmt":"2026-03-14T15:35:10","guid":{"rendered":"https:\/\/radiojehona.mk\/?p=48188"},"modified":"2026-03-14T15:35:11","modified_gmt":"2026-03-14T15:35:11","slug":"media-tradicionale-dhe-digjitalizimi-kryesojne-televizioni-dhe-rrjetet-sociale","status":"publish","type":"post","link":"https:\/\/radiojehona.mk\/?p=48188","title":{"rendered":"MEDIA TRADICIONALE DHE DIGJITALIZIMI! Kryesojn\u00eb televizioni dhe rrjetet sociale"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"877\" height=\"520\" src=\"https:\/\/radiojehona.mk\/wp-content\/uploads\/2026\/03\/Untitled.jpg\" alt=\"\" class=\"wp-image-48189\" srcset=\"https:\/\/radiojehona.mk\/wp-content\/uploads\/2026\/03\/Untitled.jpg 877w, https:\/\/radiojehona.mk\/wp-content\/uploads\/2026\/03\/Untitled-300x178.jpg 300w, https:\/\/radiojehona.mk\/wp-content\/uploads\/2026\/03\/Untitled-768x455.jpg 768w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Televizioni me 72.4 p\u00ebr qind dhe rrjetet sociale me 69.4 p\u00ebr qind jan\u00eb burimet kryesore t\u00eb informacionit p\u00ebr qytetar\u00ebt, me p\u00ebrdorim pothuajse t\u00eb nj\u00ebjt\u00eb \u00e7do dit\u00eb. Kjo tregon nj\u00eb model t\u00eb dyfisht\u00eb informimi \u2013 tradicional (TV) dhe digjital. Portalet online jan\u00eb nj\u00eb burim i tret\u00eb i r\u00ebnd\u00ebsish\u00ebm, nd\u00ebrsa radioja dhe mediat e shkruara kan\u00eb ndikim m\u00eb t\u00eb vog\u00ebl. Nd\u00ebrkoh\u00eb, ndikuesit kan\u00eb nj\u00eb ndikim real, por t\u00eb kufizuar, sipas nj\u00eb hulumtimi t\u00eb Agjencis\u00eb p\u00ebr Sh\u00ebrbime Mediatike Audiovizuale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sondazhi i opinionit publik dhe q\u00ebndrimeve ndaj mediave, i realizuar nga 27 dhjetor 2025 deri m\u00eb 25 janar 2026, tregon se telefoni inteligjent \u00ebsht\u00eb pajisja m\u00eb e p\u00ebrdorur. Plot 96.6 p\u00ebr qind e t\u00eb anketuarve zot\u00ebrojn\u00eb dhe p\u00ebrdorin nj\u00eb smartphone, nd\u00ebrsa pajisjet tradicionale si radiot dhe sistemet muzikore p\u00ebrdoren gjithnj\u00eb e m\u00eb pak ose nuk zot\u00ebrohen fare. \u201cTelevizor\u00ebt vazhdojn\u00eb t\u00eb ken\u00eb nj\u00eb prani t\u00eb lart\u00eb, por ato trajtohen kryesisht si pajisje t\u00eb p\u00ebrbashk\u00ebta familjare n\u00eb sht\u00ebpi, ndryshe nga kompjuter\u00ebt\/laptop\u00ebt ku pron\u00ebsia individuale dhe p\u00ebrdorimi personal jan\u00eb m\u00eb t\u00eb theksuara\u201d, thuhet n\u00eb hulumtim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shumica e t\u00eb anketuarve (83.4 p\u00ebr qiind) mendojn\u00eb se televizioni ka ndikim t\u00eb madh n\u00eb formimin e opinionit publik. Sa i p\u00ebrket ndikimit t\u00eb politikan\u00ebve n\u00eb lajmet televizive, mendimet jan\u00eb t\u00eb ndara. TV vazhdon t\u00eb ket\u00eb edhe rol edukativ, pasi 66.2 p\u00ebr qind e qytetar\u00ebve thon\u00eb se kan\u00eb m\u00ebsuar gj\u00ebra t\u00eb dobishme prej tij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megjithat\u00eb, oferta e programeve televizive vendase vler\u00ebsohet e ndar\u00eb: 45.6 p\u00ebr qind e qytetar\u00ebve shprehen t\u00eb pak\u00ebnaqur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEdhe pse nj\u00eb e pesta e qytetar\u00ebve (20.4 p\u00ebr qind) jan\u00eb t\u00eb k\u00ebnaqur dhe nuk do t\u00eb ndryshonin asgj\u00eb, midis pjes\u00ebs tjet\u00ebr t\u00eb audienc\u00ebs ekziston nj\u00eb k\u00ebrkes\u00eb e qart\u00eb p\u00ebr p\u00ebrmbajtje me cil\u00ebsi m\u00eb t\u00eb mir\u00eb. Mungesa m\u00eb e madhe v\u00ebrehet n\u00eb programet edukative, kulturore dhe dokumentare (12.8 p\u00ebr qind), e ndjekur nga k\u00ebrkesat p\u00ebr m\u00eb shum\u00eb p\u00ebrmbajtje arg\u00ebtuese dhe kuize (6.3 p\u00ebr qind) dhe sportive (6.0 p\u00ebr qind). P\u00ebrve\u00e7 k\u00ebsaj, qytetar\u00ebt theksojn\u00eb nevoj\u00ebn p\u00ebr m\u00eb shum\u00eb prodhim vendas (5.4 p\u00ebr qind) dhe gazetari objektive dhe cil\u00ebsore (4.6 p\u00ebr qind)\u201d, thon\u00eb nga ASHMA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sa i p\u00ebrket radios, 72.3 p\u00ebr qind e d\u00ebgjuesve e p\u00ebrdorin kryesisht p\u00ebr t\u00eb d\u00ebgjuar muzik\u00eb, duke konfirmuar rolin e saj si nj\u00eb \u201cmedium shoq\u00ebrues\u201d q\u00eb krijon atmosfer\u00eb. Nd\u00ebrkoh\u00eb, 28.5 p\u00ebr qind e qytetar\u00ebve ndjekin ndikuesit n\u00eb rrjetet sociale, dhe kjo audienc\u00eb \u00ebsht\u00eb mjaft aktive \u2013 rreth 80 p\u00ebr qind e tyre i ndjekin rregullisht gjat\u00eb jav\u00ebs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBesimi tek ndikuesit \u00ebsht\u00eb kryesisht i moderuar ose i ul\u00ebt, me vet\u00ebm 19 p\u00ebr qind t\u00eb qytetar\u00ebve q\u00eb deklarojn\u00eb se u besojn\u00eb atyre \u2018plot\u00ebsisht\u2019 ose \u2018kryesisht\u2019. Grupi m\u00eb i madh (38.3 p\u00ebr qind) ka nj\u00eb q\u00ebndrim neutral (\u2018besim t\u00eb moderuar\u2019), nd\u00ebrsa nj\u00eb pjes\u00eb e konsiderueshme prej 39.2 p\u00ebr qind jan\u00eb skeptik\u00eb dhe tregojn\u00eb pak ose aspak besim n\u00eb rekomandimet dhe informacionin e k\u00ebtyre individ\u00ebve. Kjo tregon se ndikuesit n\u00eb Maqedoni perceptohen m\u00eb shum\u00eb si burim arg\u00ebtimi sesa si autoritete n\u00eb formimin e opinionit\u201d, thuhet n\u00eb dokument.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00ebrdoruesit e rrjeteve sociale jan\u00eb gjithashtu t\u00eb vet\u00ebdijsh\u00ebm p\u00ebr reklamat me pages\u00eb. 43.3 p\u00ebr qind e t\u00eb anketuarve ndonj\u00ebher\u00eb e dallojn\u00eb kur nj\u00eb influencues promovon nj\u00eb produkt ose sh\u00ebrbim kundrejt pages\u00ebs, nd\u00ebrsa 42.4 p\u00ebr qind e dallojn\u00eb at\u00eb gjithmon\u00eb ose pothuajse gjithmon\u00eb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cP\u00ebr audienc\u00ebn digjitale, etika n\u00eb reklamim \u00ebsht\u00eb me r\u00ebnd\u00ebsi t\u00eb madhe. Nj\u00eb total prej 46.5 p\u00ebr qind e t\u00eb anketuarve besojn\u00eb se \u00ebsht\u00eb e r\u00ebnd\u00ebsishme ose shum\u00eb e r\u00ebnd\u00ebsishme q\u00eb nj\u00eb influencues t\u00eb tregoj\u00eb qart\u00eb se kur paguhet p\u00ebrmbajtja (n\u00ebp\u00ebrmjet nj\u00eb hashtagu ose etikete t\u00eb p\u00ebrshtatshme). Edhe pse nj\u00eb pjes\u00eb e konsiderueshme (29.8 p\u00ebr qind) mbetet neutrale, p\u00ebrqindja e ul\u00ebt e atyre q\u00eb nuk interesohen fare p\u00ebr transparenc\u00ebn (10.5 p\u00ebr qind) u d\u00ebrgon nj\u00eb mesazh t\u00eb qart\u00eb krijuesve se reklamat e fshehura mund t\u00eb ndikojn\u00eb negativisht n\u00eb marr\u00ebdh\u00ebnien me audienc\u00ebn\u201d, theksojn\u00eb studiuesit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, sipas ASHMA, shumica e qytetar\u00ebve mendojn\u00eb se hap\u00ebsira digjitale duhet t\u00eb ket\u00eb rregulla dhe p\u00ebrgjegj\u00ebsi t\u00eb qarta p\u00ebr p\u00ebrmbajtjen e publikuar. Megjithat\u00eb, edhe pse gjuha e urrejtjes njihet leht\u00ebsisht, reagimet ndaj saj jan\u00eb shum\u00eb t\u00eb rralla. \u201cPlot 67.6 p\u00ebr qind e qytetar\u00ebve q\u00eb u ekspozuan ndaj agresionit ose komunikimit ofendues nuk nd\u00ebrmor\u00ebn asnj\u00eb veprim, nd\u00ebrsa 28.9 p\u00ebr qind menduan t\u00eb reagonin, por u t\u00ebrhoq\u00ebn. Vet\u00ebm 3.5 p\u00ebr qind e t\u00eb anketuarve nd\u00ebrmor\u00ebn nj\u00eb hap aktiv kund\u00ebr fenomeneve t\u00eb tilla\u201d, thuhet n\u00eb dokument.&nbsp;<a href=\"https:\/\/koha.mk\/mes-tradites-dhe-digjitalit-kryesojne-televizioni-dhe-rrjetet-sociale\/\">\/Koha\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizioni me 72.4 p&euml;r qind dhe rrjetet sociale me 69.4 p&euml;r qind jan&euml; burimet kryesore t&euml; informacionit p&euml;r qytetar&euml;t, me p&euml;rdorim pothuajse t&euml; nj&euml;jt&euml; &ccedil;do dit&euml;. Kjo tregon nj&euml; model t&euml; dyfisht&euml; informimi &ndash; tradicional (TV) dhe digjital. Portalet online jan&euml; nj&euml; burim i tret&euml; i r&euml;nd&euml;sish&euml;m, nd&euml;rsa radioja dhe mediat e shkruara kan&euml; ndikim [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendi"],"_links":{"self":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/48188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48188"}],"version-history":[{"count":1,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/48188\/revisions"}],"predecessor-version":[{"id":48190,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/48188\/revisions\/48190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/media\/48189"}],"wp:attachment":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}