{"id":46175,"date":"2026-01-29T21:36:15","date_gmt":"2026-01-29T21:36:15","guid":{"rendered":"https:\/\/radiojehona.mk\/?p=46175"},"modified":"2026-01-29T21:36:15","modified_gmt":"2026-01-29T21:36:15","slug":"puma-shkelqimi-dhe-renia-e-ikones-sportive-gjermane","status":"publish","type":"post","link":"https:\/\/radiojehona.mk\/?p=46175","title":{"rendered":"Puma, shk\u00eblqimi dhe r\u00ebnia e ikon\u00ebs sportive gjermane"},"content":{"rendered":"\n
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E themeluar n\u00eb vitin 1948, Puma ka nj\u00eb histori t\u00eb gjat\u00eb n\u00eb pajisjen e atlet\u00ebve me k\u00ebpuc\u00eb atletike dhe \u00e7izme futbolli, fillimisht t\u00eb prodhuara n\u00eb Gjermani dhe sot kryesisht n\u00eb Kin\u00eb, Vietnam dhe Indonezi. Nd\u00ebrsa Adidas p\u00ebrjetoi rritje t\u00eb fort\u00eb, edhe Puma pati sukses dhe aksionet e saj arrit\u00ebn kulmin prej 115 eurosh n\u00eb fund t\u00eb vitit 2021. Q\u00eb at\u00ebher\u00eb, vlera e tyre ka r\u00ebn\u00eb me rreth 80%<\/strong><\/p>\n\n\n\n

Gjiganti gjerman i veshjeve sportive Puma dhe rivali i tij i ashp\u00ebr Adidas e kan\u00eb origjin\u00ebn n\u00eb t\u00eb nj\u00ebjt\u00ebn sht\u00ebpi, aty ku v\u00ebllez\u00ebrit Rudolf dhe Adolf Dassler nis\u00ebn biznesin e k\u00ebpuc\u00ebve rreth nj\u00eb shekull m\u00eb par\u00eb. Nj\u00eb konflikt i madh mes dy v\u00ebllez\u00ebrve \u00e7oi n\u00eb ndarjen e kompanis\u00eb n\u00eb dy pjes\u00eb. Pas ndarjes s\u00eb kompanis\u00eb origjinale t\u00eb quajtur Geda, Rudolf themeloi Ruda-n, e cila m\u00eb von\u00eb u quajt Puma, nd\u00ebrsa Adolf krijoi Adidas. Selit\u00eb qendrore t\u00eb dy kompanive ndodhen ende shum\u00eb pran\u00eb nj\u00ebra-tjetr\u00ebs, n\u00eb qytetin bavarez Herzogenaurach.<\/p>\n\n\n\n

Tashm\u00eb, Puma pritet t\u00eb kaloj\u00eb n\u00ebn kontrollin e kompanis\u00eb kineze t\u00eb veshjeve sportive Anta, e cila do t\u00eb b\u00ebhej aksioneri m\u00eb i madh i saj p\u00ebrmes nj\u00eb marr\u00ebveshjeje prej 1.8 miliard\u00eb dollar\u00ebsh. Synimi \u00ebsht\u00eb ringritja e nj\u00eb prej markave sportive m\u00eb ikonike t\u00eb Evrop\u00ebs, e cila ka humbur ndjesh\u00ebm terren vitet e fundit.<\/p>\n\n\n\n

Puma, e njohur p\u00ebr logon e saj me macen e eg\u00ebr, ka pasur v\u00ebshtir\u00ebsi t\u00eb t\u00ebrheq\u00eb konsumator\u00ebt drejt veshjeve sportive dhe atleteve Speedcat, nd\u00ebrsa Adidas ka pasur sukses t\u00eb madh me modelet retro \u201cTerrace\u201d, duke zgjeruar ndjesh\u00ebm hendekun e shitjeve mes dy kompanive. \u201cPuma u b\u00eb tep\u00ebr e varur nga produktet lifestyle, n\u00eb vend q\u00eb t\u00eb fokusohej te k\u00ebpuc\u00ebt sportive t\u00eb performanc\u00ebs, t\u00eb cilat kan\u00eb qen\u00eb shtysa kryesore e k\u00ebtij sektori\u201d, tha analisti i Morningstar, David Swartz, duke shtuar se t\u00eb ardhurat m\u00eb t\u00eb ul\u00ebta e kan\u00eb kufizuar mund\u00ebsin\u00eb e kompanis\u00eb p\u00ebr t\u00eb investuar n\u00eb emra t\u00eb m\u00ebdhenj q\u00eb rrisin dukshm\u00ebrin\u00eb e mark\u00ebs.<\/p>\n\n\n\n

SFIDAT NGA MARKAT E REJA<\/p>\n\n\n\n

Deri para pak vitesh, Puma renditej e treta n\u00eb bot\u00eb p\u00ebr veshje sportive, pas Nike dhe Adidas, duke konkurruar p\u00ebr t\u00eb prodhuar atlete trendi dhe p\u00ebr t\u00eb siguruar sponsorizime nga atlet\u00eb dhe ekipe futbolli. Por me rritjen e markave t\u00eb reja si On Running dhe Hoka, Puma mbeti pas. \u201cPuma \u00ebsht\u00eb b\u00ebr\u00eb tep\u00ebr komerciale, e mbiekspozuar n\u00eb kanale t\u00eb gabuara dhe me shum\u00eb ulje \u00e7mimesh\u201d, deklaroi n\u00eb tetor drejtori ekzekutiv i Puma-s, Arthur Hoeld, ish-drejtues i shitjeve n\u00eb Adidas.<\/p>\n\n\n\n

Marr\u00ebveshja me Anta-n p\u00ebr blerjen e 29% t\u00eb aksioneve q\u00eb zot\u00ebroheshin nga familja Pinault (pronare e grupit Kering) i jep Puma-s nj\u00eb mund\u00ebsi p\u00ebr t\u00eb rimarr\u00eb terren t\u00eb humbur, ve\u00e7an\u00ebrisht n\u00eb tregun kinez. Pas lajmit, aksionet e Puma-s u rrit\u00ebn me 9%.<\/p>\n\n\n\n

\u201cNe kemi shum\u00eb njohuri se si ta b\u00ebjm\u00eb Puma-n m\u00eb t\u00eb suksesshme n\u00eb Kin\u00eb\u201d, tha p\u00ebr Reuters Wei Lin, zv\/president global i Anta-s. \u201c\u00cbsht\u00eb nj\u00eb nga markat m\u00eb t\u00eb vlefshme n\u00eb k\u00ebt\u00eb industri\u201d. Marr\u00ebveshja e vler\u00ebson Puma-n n\u00eb rreth 6.2 miliard\u00eb dollar\u00eb, nj\u00eb \u00e7mim relativisht i ul\u00ebt krahasuar me rival\u00ebt si Adidas, Nike dhe kompania zvicerane On.<\/p>\n\n\n\n

SPEEDCAT vs SAMBA<\/p>\n\n\n\n

E themeluar n\u00eb vitin 1948, Puma ka nj\u00eb histori t\u00eb gjat\u00eb n\u00eb pajisjen e atlet\u00ebve me k\u00ebpuc\u00eb atletike dhe \u00e7izme futbolli, fillimisht t\u00eb prodhuara n\u00eb Gjermani dhe sot kryesisht n\u00eb Kin\u00eb, Vietnam dhe Indonezi. Nd\u00ebrsa Adidas p\u00ebrjetoi rritje t\u00eb fort\u00eb, edhe Puma pati sukses dhe aksionet e saj arrit\u00ebn kulmin prej 115 eurosh n\u00eb fund t\u00eb vitit 2021. Q\u00eb at\u00ebher\u00eb, vlera e tyre ka r\u00ebn\u00eb me rreth 80%. Kapitalizimi i tregut i Puma-s aktualisht \u00ebsht\u00eb rreth 3.2 miliard\u00eb euro, vet\u00ebm nj\u00eb e teta e madh\u00ebsis\u00eb s\u00eb Adidas-it.<\/p>\n\n\n\n

Nd\u00ebrsa pasigurit\u00eb nga luft\u00ebrat tregtare kan\u00eb prekur gjith\u00eb sektorin e shitjes me pakic\u00eb, Puma \u00ebsht\u00eb goditur ve\u00e7an\u00ebrisht fort nga konkurrenca e ashp\u00ebr dhe nga fakti q\u00eb modelet e saj t\u00eb fundit, mes t\u00eb cilave Speedcat, jan\u00eb l\u00ebn\u00eb n\u00eb hije nga Adidas Samba dhe k\u00ebpuc\u00ebt e tjera retro.<\/p>\n\n\n\n

Drejtori ekzekutiv Arthur Hoeld ka prezantuar nj\u00eb plan rim\u00ebk\u00ebmbjeje q\u00eb p\u00ebrfshin shkurtimin e 900 vendeve t\u00eb pun\u00ebs, uljen e zbritjeve, p\u00ebrmir\u00ebsimin e marketingut dhe reduktimin e gam\u00ebs s\u00eb produkteve. Sipas analistit Felix Dennl nga banka gjermane Metzler, Adidas fitoi avantazh duke qen\u00eb i pari q\u00eb shfryt\u00ebzoi trendin e atleteve retro. \u201cAdidas e nisi k\u00ebt\u00eb trend rreth gjasht\u00eb muaj p\u00ebrpara Puma-s, duke p\u00ebrfituar jo vet\u00ebm nj\u00eb nisje m\u00eb t\u00eb shpejt\u00eb, por edhe duke transferuar popullaritetin nga k\u00ebpuc\u00ebt lifestyle drejt produkteve t\u00eb performanc\u00ebs\u201d, tha ai.<\/p>\n","protected":false},"excerpt":{"rendered":"

E themeluar në vitin 1948, Puma ka një histori të gjatë në pajisjen e atletëve me këpucë atletike dhe çizme futbolli, fillimisht të prodhuara në Gjermani dhe sot kryesisht në Kinë, Vietnam dhe Indonezi. Ndërsa Adidas përjetoi rritje të fortë, edhe Puma pati sukses dhe aksionet e saj arritën kulmin prej 115 eurosh në fund […]<\/p>\n","protected":false},"author":2,"featured_media":46176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[578],"tags":[],"class_list":["post-46175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"_links":{"self":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/46175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46175"}],"version-history":[{"count":1,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/46175\/revisions"}],"predecessor-version":[{"id":46177,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/46175\/revisions\/46177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/media\/46176"}],"wp:attachment":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}