{"id":42212,"date":"2025-04-11T17:51:53","date_gmt":"2025-04-11T17:51:53","guid":{"rendered":"https:\/\/radiojehona.com\/?p=42212"},"modified":"2025-04-11T17:51:53","modified_gmt":"2025-04-11T17:51:53","slug":"prada-blen-versacen-per-1-25-miliarde-euro","status":"publish","type":"post","link":"https:\/\/radiojehona.mk\/?p=42212","title":{"rendered":"Prada blen Versacen p\u00ebr 1.25 miliard\u00eb euro"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Brendet ikonike italiane Prada dhe Versace bashkohen n\u00eb nj\u00eb marr\u00ebveshje historike<\/h2>\n\n\n\n

Sht\u00ebpia italiane e mod\u00ebs \u201cPrada\u201d ka bler\u00eb brendin e njohur \u201cVersace\u201d p\u00ebr 1.25 miliard\u00eb euro nga konglomerati amerikan \u201cCapri Holdings\u201d, n\u00eb nj\u00eb marr\u00ebveshje q\u00eb vjen pas muajsh spekulimesh dhe pasigurish n\u00eb tregjet globale, ka raportuar The Guardian.<\/p>\n\n\n\n

Fillimisht e vler\u00ebsuar n\u00eb 1.43 miliard\u00eb euro, marr\u00ebveshja p\u00ebrfundimtare u arrit me nj\u00eb zbritje prej 180 milion\u00eb euro, p\u00ebr shkak t\u00eb tronditjeve t\u00eb fundit n\u00eb treg, t\u00eb shkaktuara kryesisht nga politikat tregtare t\u00eb presidentit amerikan Donald Trump, t\u00eb cilat kan\u00eb prekur r\u00ebnd\u00eb sektorin e shitjes me pakic\u00eb.<\/p>\n\n\n\n

\u201cCapri Holdings\u201d, q\u00eb zot\u00ebron edhe markat \u201cMichael Kors\u201d dhe \u201cJimmy Choo\u201d, e kishte bler\u00eb \u201cVersacen\u201d n\u00eb vitin 2018 p\u00ebr 2.1 miliard\u00eb dollar\u00eb. Pas bllokimit nga autoritetet amerikane t\u00eb nj\u00eb p\u00ebrpjekjeje p\u00ebr t\u2019u bler\u00eb nga grupi \u201cTapestry\u201d (pronar i brendeve \u201cCoach\u201d dhe \u201cKate Spade\u201d), \u201cCapri\u201d u vu n\u00ebn presion p\u00ebr t\u00eb shitur \u201cVersacen\u201d dhe p\u00ebr ta ulur borxhin. \u201cPrada\u201d ishte nj\u00eb nga ofertuesit e par\u00eb, sipas burimeve t\u00eb af\u00ebrta me marr\u00ebveshjen.<\/p>\n\n\n\n

N\u00eb deklarat\u00ebn zyrtare, Patrizio Bertelli, kryetar i grupit \u201cPrada\u201d, ka th\u00ebn\u00eb se jan\u00eb \u201ct\u00eb gatsh\u00ebm dhe t\u00eb pozicionuar mir\u00eb p\u00ebr t\u00eb shkruar nj\u00eb faqe t\u00eb re n\u00eb historin\u00eb e \u201cVersaces\u201d. Ai ka theksuar se t\u00eb dyja kompanit\u00eb ndajn\u00eb \u201cp\u00ebrkushtim t\u00eb fort\u00eb ndaj kreativitetit, mjesht\u00ebris\u00eb dhe trash\u00ebgimis\u00eb\u201d.<\/p>\n\n\n\n

Kjo blerje p\u00ebrfaq\u00ebson nj\u00eb l\u00ebvizje strategjike p\u00ebr forcimin e pozit\u00ebs s\u00eb Italis\u00eb si qend\u00ebr e mod\u00ebs luksoze, n\u00eb nj\u00eb koh\u00eb kur \u201cCapri\u201d d\u00ebshtoi t\u00eb nd\u00ebrtoj\u00eb nj\u00eb konglomerat t\u00eb fuqish\u00ebm amerikan q\u00eb do t\u00eb konkurronte gjigant\u00ebt evropian\u00eb si \u201cLVMH\u201d dhe \u201cKering\u201d.<\/p>\n\n\n\n

\u201cVersace\u201d do t\u2019i bashkohet portofolit t\u00eb \u201cPradas\u201d, ku p\u00ebrfshihen edhe brendet \u201cMiu Miu\u201d, \u201cChurch\u2019s\u201d, \u201cCar Shoe\u201d, \u201cLuna Rossa\u201d (skuadra e Kup\u00ebs s\u00eb Amerik\u00ebs n\u00eb vela) dhe \u201cMarchesi\u201d (brend i njohur pasti\u00e7erie).<\/p>\n\n\n\n

Kjo nuk \u00ebsht\u00eb hera e par\u00eb q\u00eb \u201cPrada\u201d zgjeron portofolin e saj. N\u00eb fund t\u00eb viteve \u201890 dhe fillim t\u00eb viteve 2000, ajo kishte bler\u00eb brendet \u201cJil Sander\u201d, \u201cHelmut Lang\u201d dhe \u201cAla\u00efa\u201d, por m\u00eb pas u t\u00ebrhoq p\u00ebr shkak t\u00eb mosmarr\u00ebveshjeve dhe v\u00ebshtir\u00ebsive financiare. Kjo blerje e re shihet si nj\u00eb mund\u00ebsi p\u00ebr t\u00eb zgjeruar ndikimin global t\u00eb mod\u00ebs q\u00eb krijohet n\u00eb Itali \u201cMade in Italy\u201d.<\/p>\n\n\n\n

Pavar\u00ebsisht ngadal\u00ebsimit t\u00eb p\u00ebrgjithsh\u00ebm t\u00eb tregut t\u00eb mod\u00ebs luksoze, grupi \u201cPrada\u201d ka pasur rezultate t\u00eb shk\u00eblqyera, me t\u00eb ardhura prej 5.4 miliard\u00eb euro n\u00eb vitin 2024, rritje prej 17% krahasuar me vitin e kaluar. Nj\u00eb pjes\u00eb e madhe e suksesit i atribuohet brendit \u201cMiu Miu\u201d, e cili u b\u00eb viral me minifundet  dhe k\u00ebpuc\u00ebt rrafshe q\u00eb njihen si \u201cbalerina\u201d t\u00eb b\u00ebra me material saten, gj\u00eb q\u00eb pothuajse dyfishoi fitimet k\u00ebt\u00eb vit duke arritur shitje prej gati 1 miliard funte.<\/p>\n\n\n\n

N\u00eb nj\u00eb zhvillim t\u00eb r\u00ebnd\u00ebsish\u00ebm, muajin e kaluar u njoftua se Dario Vitale, ish-drejtori kreativ i mark\u00ebs s\u00eb zot\u00ebruar nga disenjatorja Miuccia Prada, \u201cMiu Miu\u201d, do t\u00eb z\u00ebvend\u00ebsoj\u00eb desnjatoren e njohur Donatella Versace si drejtor kreativ, pas 27 vjet\u00ebsh n\u00eb krye t\u00eb sht\u00ebpis\u00eb s\u00eb mod\u00ebs.<\/p>\n\n\n\n

Donatella do t\u00eb mbaj\u00eb rolin e ambasadores kryesore t\u00eb mark\u00ebs, duke mbik\u00ebqyrur veshjet p\u00ebr tapetin e kuq dhe angazhimet filantropike t\u00eb sht\u00ebpis\u00eb \u201cVersace\u201d.<\/p>\n\n\n\n

Ani se \u201cPrada dhe Versace\u201d shpesh jan\u00eb cil\u00ebsuar si rivale n\u00eb mod\u00ebn italiane, stilet e tyre jan\u00eb t\u00eb kund\u00ebrta: \u201cVersace\u201d mish\u00ebron sensualitetin e mod\u00ebs me prerje t\u00eb larta dhe energji glamuroze, nd\u00ebrsa \u201cPrada\u201d \u00ebsht\u00eb me stil m\u00eb intelektual dhe eksperimental. Megjithat\u00eb, dy grat\u00eb q\u00eb q\u00ebndrojn\u00eb pas k\u00ebtyre brendeve, Donatella Versace dhe Miuccia Prada, kan\u00eb miq\u00ebsi t\u00eb ve\u00e7ant\u00eb.<\/p>\n\n\n\n

\u201cNe vet\u00ebm flasim, flasim, flasim. Ajo \u00ebsht\u00eb frym\u00ebzuese. B\u00ebjm\u00eb shaka me nj\u00ebra-tjetr\u00ebn dhe m\u00ebsojm\u00eb shum\u00eb. Ajo m\u00eb thot\u00eb: \u2018Un\u00eb nuk di t\u00eb b\u00ebj rroba seksi, por i adhuroj ato\u2019. Dhe un\u00eb i them: \u2018Un\u00eb e dua at\u00eb q\u00eb b\u00ebn ti\u2019\u201d, pati th\u00ebn\u00eb Donatella Versace n\u00eb nj\u00eb intervist\u00eb p\u00ebr The Telegraph n\u00eb vitin 2012.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Brendet ikonike italiane Prada dhe Versace bashkohen në një marrëveshje historike Shtëpia italiane e modës “Prada” ka blerë brendin e njohur “Versace” për 1.25 miliardë euro nga konglomerati amerikan “Capri Holdings”, në një marrëveshje që vjen pas muajsh spekulimesh dhe pasigurish në tregjet globale, ka raportuar The Guardian. Fillimisht e vlerësuar në 1.43 miliardë euro, […]<\/p>\n","protected":false},"author":2,"featured_media":42213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[568],"tags":[],"class_list":["post-42212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kuriozitete"],"_links":{"self":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/42212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42212"}],"version-history":[{"count":1,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/42212\/revisions"}],"predecessor-version":[{"id":42214,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/posts\/42212\/revisions\/42214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=\/wp\/v2\/media\/42213"}],"wp:attachment":[{"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiojehona.mk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}